Qvisten has together with Rights & Brands started Rights & Brands Norway.

Rights & Brands is a 360 licensing and publishing agency bringing scandinavian rights and brands to a global arena. We represent iconic Nordic brands, artists and authors such as Moomin, Astrid Lindgren, Stig Lindberg, Marius of Norway and many more. In just three years we have become one of the worlds’ most sucessful publishing agencies, providing Nordic content to a global market. 

Rights & Brands was formed with a strong belief that the brands within the Nordic cultural inheritance has a big international potential. Just three years after opening our doors, we have a network of over 40 agents and 900 clients internationally. Rights & Brands was also recently crowned the number one licencing agency in Europe by the 2021 license Global-report. The company has enjoyed massive success with the development of the Moomin-universe, which today has a turnover of over 750 million EUR globally in 2021. We aim to double this wihtin the next five years. The Nodics are responsible for about 45% of the total turnover. Japan is our second biggest market. Rights and Brands is expecting a significant growth over the next few years in countries outside of the Nordics, and specifically in Asia.

Rights & Brands Norway’s first brand partners are Aukruststiftelsen, Marius of Norway og PURENorway.


Rights & Brands Norway
(+46) 70 763 2872
kristin.tjulander @


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